Strategic management

Strategic management is the application of strategic thinking to the job of leading an organization. A lot revolves around strategic management, because the success of a business is often determined by financial, marketing and operational strategies. Strategic management focuses on the big picture of a business: Where do you want to be, and how can you get there? Strategic management is adaptive, incorporates a competitive strategy and keeps an organization relevant. The most important element of strategic management is the formulation of the organization’s goals, taking into account external factors such as regulation, competition and technology.

We help you determine resource procurement and allocation, how success will be measured, and who will be accountable for each task.

Marketing management

Marketing management focuses on the practical application of marketing techniques and the management of a company’s marketing resources and activities. The four major areas of marketing management are company analysis, collaborator analysis, competitor analysis and customer analysis. Marketing management includes brand management as well as marketing strategy and pricing. To maximize return on investment, it’s essential to develop branding opportunities and to execute marketing tactics based on careful analysis of all aspects of your business. The scope of a business’s marketing management depends on a business’s size and industry. Effective marketing management uses a company’s resources to increase its customer base, improve customer outlook and feedback, and increase the company’s perceived value.

Sales Management

Sales management involves overseeing and leading sales teams. As a sales manager, you drive your sales reps to foster strong relationships with prospects, convert them to leads and move them through the sales pipeline. Sales management often works hand in hand with marketing management. Sales managers set the tone and keep everyone on track by establishing goals for the team, developing the strategy and coaching each sales rep along the way. Building a powerful sales team relies on recruitment, training and leadership.

This also involves determining the metrics for success and assessing key performance indicators to report on the company’s performance. Salesforce offers powerful sales management tools to help your business with tracking, reporting and customer relationship management (CRM).

Production management

Production management is the decision-making involved in the manufacturing of products or services. Production management techniques are used in both manufacturing and service industries. in this type of business management is about converting raw materials into a finished product or service, and as such, this sector often references the four M’s: machines, methods, materials and monetry.

One of our main focuses of production management is ensuring that production is efficient, and this includes inventory control and employee training. Inventory control is by far the most important responsibility of product managers and involves tracking all components of production, such as required materials and finished goods.